When I was contacted by Bugo's team to create his new logo, it was a circle closing for me. The first time our paths crossed was in 2008, when as a teenager, I discovered the song "C'è crisi" while having breakfast and watching MTV. I adored that song, as well as the entire album "Contatti", and since that day, I have never stopped following this artist who fascinated and intrigued me simultaneously, offering music and ideas in a spontaneous and authentic way. It is precisely this spontaneity and authenticity that form the basis of this graphic project.
The values I was asked to work on are:
ANGER: A furious character capable of reacting always.
EMPATHY: That connects us and distances us from selfishness.
SECURITY: A source of strength and energy.
And of course LOVE, as inner strength. All of this is combined with an aesthetic reminiscent of 60s psychedelia.
THANKS!